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International Experience Canada launches immersive marketing campaign to inspire Canadian youth to explore the world

Feb 17, 2025

The International Experience Canada (IEC) Program offers young Canadians opportunities to work and travel abroad, helping them gain valuable skills for the global job market. Minister Marc Miller announced a new marketing campaign featuring interactive in-person exhibits in Toronto and Vancouver, as well as a digital platform. The campaign showcases five IEC partner countries—Belgium, Finland, Italy, South Korea, and New Zealand—allowing youth to explore cultural and work opportunities. Those unable to attend in person can use the digital experience to match with potential destinations based on their interests.

For more information, visit: Immigration, Refugees, and Citizenship Canada.

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